Zoopla to bring websites under one umbrella

Helen Roxburgh 19/10/2009 11:03

Property website Zoopla is to integrate all its websites into one platform following its recent drive of property website acquisitions throughout the year.

All the brands owned by Zoopla, including Propertyfinder.com which it bought from News International in the summer, HotProperty.co.uk and ThinkProperty.com, will be brought under the Zoopla.co.uk brand from November.

Only online agent directory UKPropertyShop.co.uk will remain separate.

Alex Chesterman, chief executive of Zoopla, said: ‘The driving force behind our recent acquisitions was a desire to combine the expertise in the businesses and to create a unique, market-leading proposition for our member agents and the millions of home-movers using our websites every month.

"We plan to continue to transform the online property landscape in the UK and partner with our member agents to deliver more leads, more viewings, more services and help them to win more instructions and business.

"It is our intent to be the most efficient marketing partner for UK estate agents and provide them the widest possible exposure and best value online marketing services."

helen.roxburgh@egi.co.uk

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