Tuesday night saw another big step for the web in terms of changing the way we get our information and communicate. It was, of course, 4 November and election day in the United States.
There was the usual TV coverage available in the UK, with terrestrial channels like the BBC and ITV as well as some of the digital news channels like Sky and Fox. But, the action really was online this time. Broadcast news organisations were so badly stung by the early and wrong calls on the 2004 Presidential elections that this time around, they waited and waited and waited before gaining the confidence to call the most interesting states.
Online, however, blogs, Twitter feeds and web TV feeds from mainstream broadcasters were more confident and prepared to predict the winner in many of the critical electoral contests. (At the time of writing this post, the Twitter feed is still buzzing.)
Keeping up with the choice and scale of content was the main challenge. I had a screen with video feeds from all the major international news networks, separate blogs on the media coverage and the results themselves, together with a Twitter feed going. Ahead of McCain's concession speech it actually became impossible to keep up - and the timing of that speech was flagged online way before the broadcasters alerted their viewers.
It was truly fascinating and totally engaging. There is now a serious challenge to traditional TV platforms for coverage of major events like this one and lessons for all media outlets to consider when it comes to finding ways of getting the public, their users, to get involved.