Revo is the new name for the British Council of Shopping Centres, the community of retail property professionals.
The new name is an amalgamation of ‘retail evolution’, which reflects the new direction of the body and an industry that is adapting in the digital world to include more food and drink, leisure, cultural uses and urban living.
Revo represents the interests of the entire retail property and placemaking community in all locations – in and out of town. The organisation is placed to work with and support investors, occupiers, local councils and their collective agency and professional partners.
From last week: BCSC rebrand to reflect holistic outlook
Chief executive Edward Cooke said: “These are exciting times for the retail property industry. The landscape is changing profoundly and old distinctions are blurring. Customers’ retail experiences are so much more than just shopping. Consumers’ tastes, habits and the places they live, shop and work are evolving. So our organisation is changing too, to ensure we stay right at the heart of the increasingly diverse world of retail property and placemaking.
“Revo will be revealed as a distinct new brand for a new era. It’s contemporary, compelling and courageous – as well as progressive and pragmatic. Revo is about setting a new course for our business and the people we support.”
Mark Bourgeois, president at Revo and executive director at Capital & Regional, said: “In an era where physical and digital are now irrevocably interdependent, and the distinction between in town and out-of-town has become irrelevant, Revo will embrace a contemporary new world and is set to be the authoritative voice of the industry.”
The organisation’s new brand identity and six-point agenda for change will be revealed at the end of the first day of conference on 14 September in Manchester.
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