Advertising Specifications

Click on the product below to read the full specification

Leaderboard MPU Solus Email (bespoke) Solus Email (template)
Email Banner Auctions Listing Composite EG Update Roadblock Takeover
Sponsored Content Front Cover Package Print Advertising

PRODUCTION CONTACTS

Digital Production: Averil Dourado on 020 7911 1731 or email averil.dourado@egi.co.uk
Print Production: Laura Ross-Harper on 020 8652 4918 or email property.media@rbi.co.uk

DEADLINES

All digital creative must be sent through FIVE WORKING DAYS PRIOR to the agreed delivery date.
For print advertising, please speak to your account manager.


LEADERBOARD

  • 728 x 90 pixels
  • File size must not be larger than 40KB
  • We can accept animated .gif or .jpg or third party tags
  • Please also supply a mobile leaderboard of 320 x 50 pixels
  • Please supply a clickthrough URL / weblink

Back To Top


MPU

  • 300 x 250 pixels
  • File size must not be larger than 40KB
  • We can accept animated .gif or .jpg or third party tags
  • Please supply a clickthrough URL / weblink

Back To Top


SOLUS EMAIL (BESPOKE)

GUIDELINES – View as PDF
  • Please provide copy as a HTML file – it should consist of both images and text
  • HTML code must be supplied in a <table> tag structure of no more than 600 pixels wide
  • CSS / stylesheets must not be used to format emails or to create responsive design (mobile optimisation). All formatting must be created as inline HTML within the table itself. Any CSS written outside of the 600px table will be removed and may affect your design
  • All images need to be in a GIF or JPEG format only (file size for images must not total more than 250KB – we cannot accept files saved as tiff etc)
  • All graphics should be hosted on a live server and referenced as absolute URLs within the creative
  • Please ensure the server hosting the images has sufficient bandwidth to cope with high volumes of traffic on the day of send
  • Ensure your call to action is well placed, ideally above the fold and utilised in a way that it follows on from other copy in a coherent and logical manner
  • Do not use <body>, <p>, <p style> or <div> tags as these are removed by some email service providers
  • Animated gifs do not display correctly from Outlook 2007 onwards
  • Do not use background images <bg> as these are removed by most email service providers
  • Flash and Rich Media files cannot be used in emails
  • Do not include your own unsubscribe links
  • Do not use unique / custom design fonts. Ensure web-friendly fonts, hyperlink text, colours and sizes are consistent throughout the message
  • Please avoid including telephone numbers where possible and note that we are unable to track email address clickthroughs
PLEASE ALSO SUPPLY
  • An alternative text version (plain text)
  • A subject header for the email
  • An approver’s email address(es). A proof email will be sent to you to check the set up of the campaign
PLEASE NOTE THAT YOUR CREATIVE CANNOT BE ACCEPTED IF
  • The copy consists of one large graphic, or copy made entirely of images, due to image blockers / spam filters
  • html is designed to include Cascade Style Sheeting (CSS), or JavaScript
  • html is designed in a word processing package (e.g. Word for Windows, FrontPage) or InDesign
  • The copy is supplied as a PDF
  • The html has been sent out or built via any bulk email system (e.g. Dotmailer, Mailchimp etc)

Clients are permitted to supply their own HTML design (in accordance with the spec above) for the following products: EG Updates, EG Requirements, EG Developments, EG Occupiers

Back To Top


SOLUS EMAIL (TEMPLATE)

  • Headline and Tagline
  • Main image must be 569 pixels wide, in a gif or jpg format (max file size 50kb). We recommend a depth / height. of no more than 350 pixels.
  • Max 200 words of text for body of email
  • Clickthrough URL
  • Web friendly logos if required (max file size 40kb)

Mobile optimised template solution are available with no additional cost the following:
EG Updates, EG Requirements, EG Developments, EG Occupiers

Back To Top


  • 600×90 pixels
  • GIF and JPEG images are accepted
  • Static .gifs are strongly recommended. Note that animated GIF’s do not display correctly in Outlook version 2007 onwards,  so please ensure that the first frame carries the main message, if only for a fraction of a second.
  • File size should not exceed 30kb
  • Please supply a clickthrough URL / weblink

Banner positions are available on the following emails:
EGI AM and PM Alerts, EG Legal, EG Auctions, EG Investment and Editor’s Highlights.

Back To Top


AUCTIONS LISTING

Please supply the following information

  • Company Name
  • Company Logo supplied as a .gif or jpg, without telephone number
  • Auction Date
  • Region covered by auction (e.g. Nationwide, North East, London etc)
  • Call to action (entries invited / catalogue live / website)
  • Clickthrough URL / Website link

Back To Top


COMPOSITE EG UPDATE

  • 161px x 161px image supplied
    as jpg or static .gif
  • Headline of 8 words or less
  • Blurb of 100 words or less
  • Clickthrough URL to relevant webpage or download
  • Email address for approval

** Please note that telephone numbers are not permitted on this email **

Back To Top


ROADBLOCK TAKEOVER (Global Real Estate Insight only)

View as a PDF
LEADERBOARD
  • 728 x 90 pixels
  • File size must not be larger than 40KB
  • We can accept animated .gif or .jpg or third party tags
  • Please also supply a mobile leaderboard of 320 x 50 pixels
MPU
  • 300 x 250 pixels
  • File size must not be larger than 40KB
  • We can accept animated .gif or .jpg or third party tags
WALLPAPER
  • Please provide your creative as a single image. Permitted file types include .gif, .jpg and .png
  • Maximum file size is 200KB
  • The image should be 1780px wide by 1200px high in total to accommodate larger screen resolutions
  • The centre of the image should be white and 980px wide, leaving 400px either side for your design
  • Please note that the top 50px of your design may be covered by our site navigation when users scroll up or down, we highly recommend you avoid placing important information here.
  • For the most common screen size (1388×768), the viewable part of your creative will be approximately 150px wide by 750px high to the left and right hand
    side of the white centre. Important information should be contained within these parameters so they sit in a safe viewable area.
  • If possible, we recommend the background colour subtly fades to white on the outer edges of your design
  • The image must be simple and static – no flash or animation is permitted
  • When submitting, please confirm if the wallpaper should be clickable or not and provide the relevant URL
  • Wallpapers will only appear on desktops.
  • All design and content is subject to approval and must be clearly different to the Estates Gazette website (fonts, colours, images etc)

Please supply a clickthrough URL for your creatives

Back To Top


Sponsored Content packages comprise an article hosted on the EGi platform,  plus a feature on the EGi PM Alert email and placement on the EGi News Homepage (on pre-agreed dates only STC).
Please supply the following:
  • Short title (five words maximum)
  • Lead image must be 775px by 270px. Must be a single image: compilations, text and logos are not permitted.
  • Clickthrough url: either to a page or download from the client’s external website
  • Company logo:  web resolution,  maximum 150 px width, no phone numbers permitted.
  • All text copy and additional graphics are subject to EG editorial approval.  No advertising or promotional content will be permitted– research or analysis only.  For copy guidelines, click here.
  • A sentence / short paragraph of corporate copy is permitted at the end of the article subject to EG editorial approval.
  • Optional: Guaranteed Leaderboard and MPU ad placements are available on the sponsored article.  For specifications click here.

Back To Top


FRONT COVER PACKAGE

Click here to download the full specs for the EG Front Cover Package. 

Back To Top


PRINT ADVERTISING

Click here to download the full specs for print advertising in EG.

Print Production: Laura Ross-Harper on 020 8652 4918 or email property.media@rbi.co.uk

Back To Top