An extraordinary year for retail

I don’t think anyone will disagree with me saying that it’s been an extraordinary year for retail. Clearly, we are in the midst of the storm, with economic and Brexit-related issues adding to the huge structural change playing out in the industry. There is no doubt the tectonic plates are shifting and the retail landscape is being redrawn, but we’d do well to step back from the headlines to examine what’s really happening.

For the last 50 or 60 years, retailers expanded their physical footprint as it was the main way to reach consumers and grow market share.