The joint venture between Ikea and Skanska has plans for affordable housing, care homes and a shopping revolution in the UK
In Sweden, shoppers perusing Ikea’s flat-pack furniture in certain stores are invited into fully fitted show homes. Buyers can then enter a lottery for the high-demand BoKlok modular homes, which are built in a factory in a single day and assembled on site.
Pricing is tailored to local earnings and the lottery keeps them affordable, avoiding market-induced price hikes as the number of customers outpaces BoKlok’s output.
BoKlok, pronounced “boo