CBRE rapped by Advertising Standards Agency

CBRE’s website promoting a central London development has been found “misleading” by the Advertising Standards Agency (ASA), in a decision that serves a warning to the industry when it comes to the use of estimated yields to entice investors. After finding CBRE had breached advertising rules in two respects, the ASA told it to ensure that similar marketing in the future does not quote estimated rental values and average gross yields from letting properties, unless they hold “adequate evidence to substantiate the claims”. It also told CBRE to ensure the basis used to calculate the estimated rental values and average