Community collaboration: storytelling is the key

MIPIM 2019: Let me tell you a story. That’s it. That’s the story. Real estate needs to tell a story. An honest, simple story. The end.

That was the theme of the discussion when a panel of experts gathered at MIPIM 2019 to discuss “the holy grail for community collaboration”.

“We, as an industry, need to open up and learn how to tell stories, not just talk about facts and figures,” said Virginia Blackman, a principal at Avison Young.

Too often when it comes to regeneration projects, particularly those that