Diary: A finger-lickin’ good start-up

Last week KFC ran out of chicken. Everyone knows that, right? What you might not know is who swooped in to save the day: logistics start-up Stowga.

The company often cited as “the Airbnb for warehouses” (run by EG Rising Star Charlie Pool) was contacted late at night by a representative from the fried-chicken chain in something of a flap. Could Stowga find a number of warehouses up and down the country “at short notice” was the question. How short? “Three days ago,” came the reply.