“Don’t be ashamed of working in real estate.” Blink and you would have missed it, but this was the most arresting thing I heard anyone say at this year’s Mipim Proptech Europe conference in Paris. Diluted by all the chat, deliberation and discussion around scale-ups, fundraises and global expansion plans, this piece of advice from a seasoned property professional might not have sounded significant to anyone else.
But it certainly struck a chord with me. These words, courtesy of JLL France’s managing director, Charles Boudet, highlighted an issue that I suspect is not given the attention or coverage it deserves.
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