Is Cambridge redefining market conventions? 

COMMENT: Is it time to say goodbye to the outdated "London, South East and the rest" narrative? asks Sue Foxley, Bidwells’ research director. Prime rents in Cambridge now stand at £41 per sq ft, an upturn of 7.9% over the past year that takes rents in the city and its surrounding prime parks ahead of other provincial UK office centres and the M25 market. Does this suggest the need to start thinking differently about the office market? Is the long-standing delineation of London, the South East and the provinces outdated in the evolving economic activity landscape?