Lessons in how not to create a dinosaur

Jeff Goldblum had it right in Jurassic Park, says William Murray, group director of strategy at placemaking consultancy Wordsearch Place. Confronted with the idea of cloning dinosaurs for commercial gain, Goldblum’s character, Ian Malcolm, admonishes the team behind it. They hadn’t considered the implications and consequences. In the film’s defining line, Goldblum says: “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Anyone who attended EG’s autumn Tech Live event will have heard Murray argue on stage that development, and the tech within it, has the same problem. He said,