London ranks as most digitally visible city in Europe

MIPIM 2019: London has emerged as the top-performing city in Europe for online visibility, through mentions on social media and in online news.

The UK capital took a 15.6% share of online conversation, according to a new report by built environment communications agency ING, which conducted the research to explore how online presence affects a city’s brand. The findings were presented at MIPIM.

Paris ranked a close second, with 15.3%. The top five was rounded off by Madrid, Rome and Barcelona.

There were five British cities in the top 40, more than any other country. Manchester,