Making scents: Inside retailer Lush’s store strategy

EG quizzes Lush’s global property boss on the cosmetics retailer’s impact on the environment, getting by with a little help from landlords and being a ‘creativity crusher’.

Cosmetics company Lush’s products exude positivity. Its yuzu and cocoa bath bomb promises to “unleash a tide of sweet comfort”. A sweet-smelling shampoo bar known as Honey I Washed My Hair “transports your troubles away”. The Just to Clarify face mask “lifts the mood” and “perks you up”.

So it comes as little surprise to find executive Paul Wheatley in an upbeat mood, despite the growing list of challenges