When it comes to building a tech start-up with longevity, evolution can often play just as crucial a role as innovation. It is one thing to create a system that solves a problem.
It is another to ensure that system moves with the times, stays relevant and is always one step ahead of the competition.
This is something Charlie Pool, founder of online logistics and warehouse space marketplace Stowga, knows all too well as he gears up to reposition the business to respond to a subtle shift in customer demand.
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