Should data or instinct drive your decisions?

Decision-making is never easy, especially in real estate. Should you rely on gut instinct or, in a world of increasing transparency and open data, are the spreadsheet ninjas delivering the best results? 

When Sony‘s then 70 year-old co-founder Masura Ibuka conceived of the Walkman in 1978 as a way of listening to his beloved opera on trans-Pacific flights he was met with a wall of cynicism by the company’s trendy young management team. 

Why would the market want a listening device that did not have a record function? Why would people choose to isolate