Prime Pacific – a new entrant with major firepower

Prime Pacific landed in the UK in July this year as a complete enigma. The website is pending a rebrand, complete with a new logo and an entire reorganisation of the Hong Kong-headquartered investor-developer.

This being the case, it is difficult to get under the skin of this new kid on the international investment block – not least because, on the surface, it doesn’t give much away in terms of its financial firepower. But as soon as it becomes clear that the company is partially fuelled by a tie-up with Country Garden – the world’s