Three simple rules for dealing with start-ups

  No matter what part of the real estate life cycle you or your company is in, any improvement in user experience must start at the very beginning: what is the current user experience, where are the friction points and how can we eliminate them?  Corporates, market leaders and innovators must understand their own expertise, target market and core competencies to work out where these frictions lie. Only then can they find a start-up that eliminates those frictions for them. This leads me to the three simple pieces of advice that everyone in real estate should remember when trying