Where do cities stand in the battle of the brands?

MIPIM 2019: Amazon and Apple be warned: Oslo doesn’t need you or want you, according to the chief executive of the Oslo Metropolitan Area, Erling Fossen.

In fact, he thinks big companies such as these are actually “ruining cities”.

Speaking at EG’s MIPIM panel session “The Power of Big Brands in Big Cities”, Fossen described Apple’s new headquarters on the outskirts of Cupertino, California, as “a combination of a spaceship and a doughnut” that was “sapping the energy” out of the city.

“Why do you need a large headquarters like that?” he asked.

“If you