Whitbread gets planning for £200m Premier Inn on the Strand

Whitbread has received planning permission to develop a £200m Premier Inn hotel in London, WC2. The 693-bedroom hotel, located just off Trafalgar Square, will operate under the Hub by Premier Inn brand. Whitbread has acquired 5 Strand, WC2, for £125m in August 2022. The site was once the head office for FTSE 100 REIT Landsec.  Mark Anderson, managing director for property and international at Whitbread, said: “5 Strand is an excellent example of how we think the Hub by Premier Inn brand can evolve in central London. It also shows how we can use Whitbread’s strong balance sheet to acquire the best positioned, most accessible, and high-demand locations in the capital to grow our brands. “With planning permission now secured we will move quickly to begin construction of the new hotel and deliver a true flagship location for our guests.” See more Westminster planning decisions >>  Image © Axiom Architects