Why we need to stop talking about tech

I have lived and breathed sale by auction throughout my 17-year career. I’ve seen both boom and bust, and experienced market shift. Having spent so much time in the traditional auction world, it is refreshing to see digital auctions having such a profound impact on the industry today. However, while the headlines are shouting about the proliferation of digital auctions and the industry is wondering whether a traditional, multi­-channel or pure digital model is best, I believe that approach is short-sighted. The industry needs to talk less about tech as though it were the silver bullet. Instead what we should